Car selling SaaS platform connecting retailers, agents and buyers
A horizontal SaaS tool to take over the whole process of selling and buying cars. It handles the needs of three layer of users: retailers, agents, and buyers. It simplifies all relations between retailers and agents, giving agents and easy way to sell cars on-line and earn the commission. For buyers it delivers information about cars quickly and helps to manage everything that happens with their cars during their life cycle. For used cars it makes their history transporant thus elliminating any kind of fraud.
Technical stack includes:
The customer came to us with a SaaS tool that was developed by a team of remote freelancers, without UI/UX design and good MVP planning. They spent 2 years and developed a lot of functionality that was hard to use. The source code lacked architecture and was hard to support and modify. Due to bad business planning no delivery attempts were made. The project was jammed in a constant loop of changes
The team was not big at all but we had to redesign this SaaS so we started from very seniour business analyst, product specialist and UX designer working together to repackage this solution and plan MVP. After that 1 senior front-end architect and 2 developers refactored and redeveloped the core of this solution and implemented the new design. All together they spent 3 months for this work but this pushed the product to the market.
After reviewing all their business and development process we came to a decision to redesign a certain part of functionality and launch it to the market to start selling to early adopters. We made a 3 weeks redesign sprint and designed a minimal product. Many features that were hard to access became available on only 4 main screens. After the redesign was done we started to refactor its UI/UX to implement it.
The hardest part was to convience the customer to launch a minimal set of features and do sales. Another difficult thing was to analyse the market and people needs to make MVP to be complete but still as minimal as possible. We found a beautiful way to start selling this to only retailers solving their troubles and giving them a technology to work faster and smoother. So, the business finally started after 2 years of blind development.
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