Car Selling SaaS Platform Connecting Retailers, Agents, and Buyers
A horizontal SaaS platform streamlining the entire car buying and selling process. It serves three layers of users: retailers, agents, and buyers. Agents can sell cars online and earn commissions effortlessly, while retailers manage relationships and inventory efficiently. Buyers get fast, transparent information about cars, including full histories for used vehicles, reducing fraud and improving trust.
Technical stack includes:
- Backend: Java, Spring Boot, Hibernate, Spark, MySQL, MongoDB, AWS
- Frontend: ReactJS, Material UI
- DevOps & Monitoring: Kubernetes, Docker, Jenkins, Zabbix, Grafana
The problem
The customer came to us with a SaaS tool built by remote freelancers, lacking UI/UX design and proper MVP planning. After two years, they had accumulated many features that were difficult to use. The source code had no clear architecture, making it hard to support or modify. Without a proper business plan, no product deliveries had been made, leaving the project stuck in a constant loop of changes.
The team
Our initial team was small but highly experienced. We started with a senior business analyst, product specialist, and UX designer to repackage the solution and plan the MVP. Then a senior front-end architect and two developers refactored and redeveloped the core system while implementing the new design. In just three months, this effort prepared the product for market launch.
The solution
After analyzing their business and development process, we decided to redesign key functionality and release it to early adopters. A three-week redesign sprint simplified the platform into a minimal product with only four main screens, making previously inaccessible features usable. We refactored the UI/UX to deliver a cleaner, more intuitive experience.
Business launch
The biggest challenge was convincing the client to launch with a minimal feature set and begin selling. We also analyzed the market to ensure the MVP addressed real user needs while remaining lean. By focusing on retailers first, we provided technology that helped them work faster and smoother, finally getting the business off the ground after two years of stalled development.
SaaS for retail companies
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Complete business backend tailored for automotive retailers
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ERP integration to consolidate financial data on sales and vehicles
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Centralized management of parameters, characteristics, contacts, and employees
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Full tracking of sales service history
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Built-in performance evaluations and quality monitoring of sales agents
Car information for customers
This part of the platform focuses on transparency and convenience for buyers. It centralizes everything they need to make informed decisions and manage their vehicles throughout the ownership cycle. Customers don’t just see a car listing, they gain access to its full story.
- Centralized storage of all car documentation (title, service records, insurance, etc.)
- Access to photos and videos for a more transparent view of each vehicle
- Digital driving instructions and manuals always at hand
- Complete maintenance and repair history for both new and used cars
- Fraud prevention through verified and traceable vehicle history
Agents and sale process
The platform also streamlines the work of sales agents. Whether they represent a single company or multiple dealerships, agents gain access to all the tools and information needed to manage the full sales lifecycle, from a car’s first sale to its third or fourth resale.
- Unified workspace for agents working across one or multiple companies
- Complete history of each car, including owners and transfers
- Tracking of price changes and resale dynamics
- Access to customer contacts and purchase details
- Simplified process management from initial sale through later resales
Dashboards
The system includes dedicated dashboards for each user role, ensuring that every stakeholder sees the most relevant information in one place. These dashboards provide clear visibility into performance, documentation, and activity history.
Key dashboard capabilities:
- Role-specific views for retailers, customers, and agents
- Access to all sales-related documentation
- Tracking of sales activities and performance ratings
- Price history and market trend insights
- Technical and financial reports tailored to each role
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