Imperagive™ by Height Connect - Generosity Elevating Relationships eCommerce Mobile App
ImperagiveTM is the perfect tool for organizing and tracking your gift-giving calendar. It is way more than a simple event manager. This is a new way of communicating gift choices between the giver and receiver.
June, 2016 - present
Our task was to create a mobile application for Height Connect company to simplify the process of choosing gifts for US and Canada users. The app had to manage both personal events (like birthdays or graduations) and general holidays (like Thanksgiving or Christmas). The idea is quite simple: You find yourself in an online store via the app, where you can buy any gift for your mom, wife or colleagues. During your review of the items, the potential gift recipient receives a notification and opportunity to rank them, giving you an idea of how they feel about your selections. At the same time, you remain completely anonymous; the recipient doesn’t see that it was you who suggested "that wonderful kitchen gadget".
Since we had to create an online shopping app with all UI/UX from scratch, before we started planning and designing we studied many similar solutions that exist in the market. We checked all of the features created by others and then came up with new ones which no one else has. Thus was born the Gift Box, where you can find all the items that shoppers are considering for a potential gift recipient for their specific event, but the gift recipient doesn’t know who the shoppers are - a viral feature which engages people in gamification process.
We were not given any mockups, and the project was fully designed by Ardas. Our creative team was happy to get such an opportunity to prove ourselves, so we enthusiastically undertook it. Our team worked on all the tiny details to make sure that the application meets the modern trends and Google Material Design requirements. The customer had only to approve the final result.
One of the main feature is that we show recommendations (items) based on the user preferences for the specific event, thus, directing them what to buy - it simplifies the searching process for a gift and increasing the likelihood of success.
Respect the interests
We collect and store information about the preferences and interests of people associated with certain holidays.
We accumulate the information about the interests of people based on assumptions and preferences of the customers.
Those preferences are scored based on the gift recipient’s responses from the Gift Box. As a result, the buyer can see what is the most desirable gift.
As it has been already mentioned above, this feature is a completely new communication method, which was created due to deep marketing research. So what is all about?
Surge of emotions
A potential gift recipient is able to review his/her gift box and express the emotion (rating) in relation to the gift.
All the communication process goes rapidly in the style of instant messaging, but without the traditional text messages.
The plot thickens
The gift recipient does not see who bought the gift. That means we help the buyer stay incognito and make a surprise.
PopShops is the engine behind tens of thousands of shopping implementations and is used by more banks, airlines, and affiliate malls than any other shopping engine. This is the fastest way to get millions of products from different online stores and networks.
Shopping API and Feeds
We use the PopShops API for convenient search of any type categories and products.
We cache all the items to minimize the number of requests to the PopShops, since it is on a paid basis.
User profile and settings
Android (Google) calendar integration
See upcoming and past events
Store user’s mobile contact list on the server
- Amazon AWS (CI, CD)