The name itself is very subjective. The word "big" is like "one, two, a lot" among primitive tribes. "Data" word means something in the field of information in the custom development. So how can this "a lot" affect the public?
How to convince your product owners that it's in their best interest to release early and add polish later? It seems that many others have spent a lot of time trying to figure this out, and we would like to offer our take on this as well.