Meet the newcomers - Gestoos!
Gestoos is an artificial intelligence platform for cameras and sensors enabling them to see and understand real-time human movement and behavior in any environment or context.
It has been a while, that we haven't mentioned any interesting startup which has appeared lately. Since we strive to tell you about the edgiest projects, it took us some time to find the one. Please, meet today Gestoos, a product by Exipple Studio.
What is Gestoos?
Gestoos is an artificial intelligence platform for cameras and sensors enabling them to see and understand real-time human movement and behavior in any environment or context. Gestoos improves brand engagement, provides immersive interaction and helps optimize advertising by measuring effectiveness and facilitate the path to purchase. Here are just a few industry sectors, where Gestoos can be applied:
- Retail / Digital Signage
- Consumer electronics / VR / AR
- Automotive and Transportation
- Smart Home Automation
Exipple Studio was founded in 2011, as a User Experience design and technology company. Their mission was to create intuitive, enjoyable and straightforward experiences- and that is how the name Exipple was created: make EXperiences sImPLE.
Meanwhile a startup, based in Barcelona called “Fezoo Labs” created “Gestoos”, a software for gestural recognition and interaction.
Exipple fell in love with Gestoos and believed in its potential, decided to invest in Fezoo and acquired 30% of the company. The companies started collaborating on their projects, with the Gestoos technology included in their offering. Consequently, in 2016 Exipple absorbed Gestoos, evolving the product into the first narrow Artificial Intelligence Platform that is able to understand human behavior in specific contexts.
Gestoos just won the 2nd prize in the CISCO Innovation Grand Challenge.
They have been selected out of a total of 5718 start ups.
Gestoos is also a finalist in the EIT Digital Challenge. They will be competing in the sector “Digital Industry” on Novemner 30th in Helsinki.
The company is planning to flip to the US over the next year and increase the number of the users from 2 millions to 200 millions.
Such plans sound quite promising, and Ardas team wishes a great success to Gestoos!
If you'd like to know more about Gestoos and their achievements, you are welcome to check their website.
Your Ardas Team
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