Why does your clinic need a mobile application?
Learn more about managing loyalty and re-visits of your patients with the help of hospital information system.
At the moment, 70% of people around the world at the age of 18 use the Internet, and about 42% of the adult population go to the Web from smartphones. This value has more than doubled in the last year. There are only 29% of people who use only a computer.
Almost all (90%) of users under 35 years of age go to the Internet from mobile devices. PwC research shows that millennials (those born after 1981, and met the millennium at a young age) now form the basis of the labour force. By 2017, their purchasing power will be at the highest level, and by 2020 they will account for 50% of jobs.
The mistake is to assume that the audience is still young and does not go to the doctors. Millennials not only understand that it is necessary to undergo preventive examinations, but also understand the difference between caries and pulpitis, lead to the reception of their children. They have a stable income, higher education, they value their time and, choosing services, do not save, because they understand: the miser pays twice. Modern consumers want to interact closely with brands that share their values and listen to customers. They are willing to pay more for those goods and services that correspond to their image, and take part in loyalty programs.
According to a study by Calltouch, in 2016 the percentage of medical requests from mobile devices was 43%. Therefore, clinics need to pay special attention to the optimization of their sites for mobile devices, as well as the speed of loading pages, according to researchers. Owners of cafes and restaurants, taxi services and banks have long used mobile applications. Their customers are accustomed to order food, call a taxi and pay bills, not being detached from everyday affairs: everything can be done using a smartphone for a couple of clicks. Such applications are needed for clinics.
Mobile application for the clinic is an assistant between the patient and the medical center. It simplifies communication with customers and helps to improve the quality of service. Such a service can provide different possibilities: from online recording to reception and transfer of the results of examinations to patients to collecting feedback on the quality of service.
According to the Akamai study, 52% of users claim that fast loading of pages affects their loyal attitude to the company. That is, half of the users will lose loyalty to the clinic, which will provide them with a slow, low-quality application. In the healthcare integrated systems development, it is necessary to take into account not only the quality but also the specificity of the medical industry. It is worth contacting those who have experience with healthcare software development. Thus, you can get a quality application that will allow:
- Find out more information about doctors and clinic;
- Online Appointments;
- Reminders of admission;
- To conduct an electronic medical card;
- Online payments;
- Patient support.;
- Be aware of news and special offers;
- Rate your doctor and leave comments;
The capabilities of the mobile application simplify the lives of customers who save time, but want to take care of their health. This generates loyalty better than discounts on birthdays or gifts after reception. Clients with using a healthcare IT services bring more revenue - thanks to the creation of a strong connection, patients not only return again, but also tell relatives about the unique service they received at the clinic. The mobile healthcare information technology is also an image tool, an interesting "trick": every clinic has a site, and only units - the application.
Your Ardas Team